Digital Marketing

Why Digital and Social Media Marketing?

In the age of OTA dominance, social media marketing is the quickest way to:

  • Showcase your brand
  • Develop customer loyalty
  • Increase your reach
  • Enhance trustworthiness
  • Expand DIRECT sales
  • Boost traffic and rankings for your website.
  • Cut marketing costs and commissions

Who is it for?

Hotels wanting to develop their direct online business and reducing dependence on third party OTAs for their business.

What we can do

Monthly Social Media Marketing includes the following deliverables:

  • Updates on  social media channels: Facebook, Twitter, Instagram and more.
  • There are 10 content updates per week per channel.
  • Complete creation and execution of social media promotion Campaigns which can linked to the client website, booking engine or social media page.
  • 1 campaign per month is included.
  • All social posts are a mix of content styles. Text, Text+Image, Image only.
  • Text posts are SEO friendly. Hashtag targeting, trends, industry relevant keywords are all researched.
  • Social Media Posts are done in overall line with the client’s SEO strategy.
  • Ideally, the social channels need to be linked to Google Analytics for detailed analysis.

What’s included

  • Market research done on the client product to optimize content strategy.
  • Research and sharing of related news and PR content on Social channels.
  • In-house designing of social media graphics.
  • In house complete content creation – concept to execution including customization for each channel.
  • SEO friendly Content Copy-writing for social media so the posts are covered in Google searches.
  • Topical Cover Image changes on Facebook and Twitter. Once a month is the usual frequency.
  • Responses relay to client – compiled once a day.
  • Monthly analytics reports for Twitter and Facebook.

What we need from you

  • all the stock material from the hotel
  • text, images,
  • videos
  • product/service features,
  • testimonials,
  • special offers,
  • exclusive content

How much do you return

Cost is recovered 5-10 room nights per month (based on the price of the hotel’s room) Everything above is your ROI.