You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry. Book on Google is nothing other than an interface that Google provides OTAs and hotels with so that the client can book without leaving Google instead … Continue reading Book on Google (1 of 4): What it is and how the client sees it →

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it’s very … Continue reading Book on Google (2 of 4): What it means for hotels →

It’s a guaranteed debate with many different views just like when TripAdvisor launched Instant Booking. Back then, at Mirai we said that TripAdvisor had become an OTA, although with many nuances. Book on Google has plenty of similarities with Instant Booking, which could lead us to the same conclusion. However, there are considerable differences that … Continue reading Book on Google (3 of 4): Is Google becoming an OTA? →

This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What is their objective? … Continue reading Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking →

  For starters, almost all hotels are ‘enamoured’ by the volume of business generated by online third parties…to a point that their business would nearly die if this were to go away. So when one operates with the feeling like your life depends on something, you naturally hold onto it with dear life. So who are these … Continue reading Why Hotels Fail in their Distribution →