We are used to Booking.com’s inventory appearing re-distributed in endless places. The surprising thing is when we come across the opposite finding which, up until now, has gone unnoticed in the industry media: rooms on Booking.com provided by third parties. This is called Booking.basic and we do not currently know its current scope. For now,Read More
Booking Holdings buys Hotels Combined
Booking.com is Booking Holdings’ favored child, but with the addition of Hotels Combined, it is apparent that the parent company still sees plenty of opportunity for its Kayak unit in meta search worldwide. Buying UK-headquartered Momondo Group in 2017 for $550 million wasn’t enough for Booking Holdings as it announced Monday that it is acquiringRead More
Why Hotels Fail in their Distribution
For starters, almost all hotels are ‘enamoured’ by the volume of business generated by online third parties…to a point that their business would nearly die if this were to go away. So when one operates with the feeling like your life depends on something, you naturally hold onto it with dear life. So who are theseRead More
Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking
This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What is their objective?Read More
Book on Google (3 of 4): Is Google becoming an OTA?
It’s a guaranteed debate with many different views just like when TripAdvisor launched Instant Booking. Back then, at Mirai we said that TripAdvisor had become an OTA, although with many nuances. Book on Google has plenty of similarities with Instant Booking, which could lead us to the same conclusion. However, there are considerable differences thatRead More
Book on Google (2 of 4): What it means for hotels
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it’s veryRead More
Book on Google (1 of 4): What it is and how the client sees it
You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry. Book on Google is nothing other than an interface that Google provides OTAs and hotels with so that the client can book without leaving Google insteadRead More