Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What is their objective?Read More